BIOHAZARD | New Collection

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PART 1

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The BIOHAZARD collection was imagined in July 2019, long before the appearance of COVID-19. It was then refined during the two lockdowns in France. The initial concept was to show how mankind harms itself through the control it exerts on the environment, and how fashion can be seen as a virus.

Marine Arnoul, the brand’s creative director, wanted to talk about material accumulation and overconsumption, using recovered and upcycled fabrics when possible. This appropriation of mankind over its environment is captured into the looks and questions its way of protecting itself from its own destructive actions.

This collection takes the protective clothing used in building and hunting and transforms it into something intrusive. This creates distorted, strange, silhouettes and exaggerated poses, allowing humans to reconnect with their true nature.

Humans are complex creatures, evolving with a world that they still have much to learn from. They must adapt to this evolution and create a better future.

This collection’s intentions are to initiate a taking control of the way Humans consume fashion. By creating strong inclusive characters and silhouettes, Martian Agency pushes the boundaries and the reflexion of gender coding.